What Are We About?

The Cooperative Leaders Collective is a member-exclusive leadership and peer learning forum offered through Valley Business Solutions, a service of Valley Cooperative Association, designed to help members grow stronger, more resilient businesses.

The Collective meets bi-monthly, bringing cooperative members together around a central topic. While the topic opens a door to a collaborative environment, business leaders can share experiences, discuss challenges, and learn from both peers and Valley subject matter experts. Rather than traditional lecture-style training, sessions are built around facilitated conversation, real-world problem solving, and peer insight.

Session 4: Avoiding the Noise Before Defeat - The Importance of Strategy

Available November 9th
Category: Marketing
Speaker: Lindsey Perron

Too often, businesses jump straight to tactics—product development, social media, radio ads—without first defining their strategy. The result is one hit wonders, reactive decisions, and marketing that fails to deliver meaningful results. In this session, the Collective will explore the difference between marketing strategy and marketing tactics, why strategy must come first, and how being customer‑focused (not product‑focused) drives better outcomes.

Agenda for Each Session

1:00 - 1:15Welcome & What's on Members’ Minds

1:15 - 2:15Topic Deep Dive

2:15 - 2:45Networking & Peer Discussion

2:45 - 3:00Wrap Up

REGISTER FOR COOPERATIVE LEADERS COLLECTIVE

Registration Options

Attend Final 2026 Session ($50.00)
November 9th - Avoiding the Noise Before Defeat
Marketing with Lindsey Perron

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Cooperative Leaders Collective

Shared Knowledge. Stronger Leaders. Better Businesses.